hoole team
chris houghton
Owner/Optometrist B Optom (hons.), BSc (hons.) Optical Management. MC Optom.
Chris started working in the family business in 2001 after having worked for five years for a high street opticians, where he gained invaluable experience across all aspects of an optical business.
- Optometrist B Optom (hons) MC Optom
- FBDO Dispensing Optician
- Contact lenses practitioner
- City & Guilds in Diabetic Retinopathy grading
- WOPEC Glaucoma Accreditation
- PEAR (Primary Eyecare Acute Referral) Accreditation
- Elected member of Cheshire Local Optometric Committee which represents all Opticians in Cheshire and an elected member of Wirral LOC.
- Chairman of Primary Eyecare Wirral which is responsible for all Any Qualified Provider Services performed by Opticians/Optometrists on Wirral.
Out of the office: Supports football and his sons football and enjoys spending time with family.
marie sinclair
Optometrist FAOI Fellow of the Association of Optometrists Ireland
Marie joined us in 2002.
- WOPEC Glaucoma Accreditation
- Contact Lenses Practitioner
- St Johns Ambulance First Aid
Outside of work: Hill walking in Scotland, reading, baking and time with family.
victoria pope
Optometrist BSc Optom. (hons.) MC Optom.
Vicki has been the Treasurer of North Wales Regional Optical Committee and a board member of Optometry Wales. She is an AOP (Association of Optometrists) member and Councillor. Outside of work: Playing the cello, cross stitch and spending time with family.
adam smith
Optometrist BSc Optom. (hons.) MC Optom.
Adam has worked for us in the past and recently rejoined us as a locum.
david leigh
Dispensing Optician. FBDO Dispensing Optician
Dave joined us in 2006, he had been a Manager at another practice. He is a City & Guilds Diabetic Retinopathy Photographer.
Outside of work: Motorcycles and spending time with his family.
pauline
Optical and Dispensing Assistant
Pauline joined us in 2005. She mainly works as a dispenser helping patients choose frames and pre-screening.
Outside of work: loves spending time with her family, walking her dogs and gardening.
samantha fitzsimmons
Optical and Dispensing Assistant.
Sam joined us in 2008. She mainly works as a dispenser helping patients choose frames and pre-screening. She also uses her artistic skills in our window displays.
Out of work: Painting (she has had her art displayed in exhibitions) and enjoys hiking, swimming and spending time with her young family.
Mel Woodiwiss
Receptionist
Sue joined us in 2025 having previously worked for another independent opticians.
janet dunn
Receptionist
Jan joined us in 2011.
Outside of work: Horseriding, gardening and time with family.
bromborough team
Daniel Spencer Smith
Dispensing Optician Manager FBDO
Dan joined us in 2025 and brought experience from working for a high street chain.
Out of work: Time with his young family
alison burrows
Head Receptionist
Alison has been with us since 2003. She manages reception and all administration.
Outside of work: walking, gardening, reading and spending time with family.
cheryl osbourne
Optometrist
Cheryl joined us in 2022
Outside of work:
paula ravenscroft
Optical and Dispensing Assistant
Paula joined us in 2012. She works on reception but mainly as a dispenser. She also looks after Bromborough social media and is a wizz at window dressing.
Outside of work: Walking and spending time with her family
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nina houghton
Irlen Syndrome & Colorimetry Assessor and HR Recruitment and Marketing
BA Communication Studies & Psychology MA Creative Writing
Nina joined the business in 2005 looking after Marketing including advertising, the website, social media, window dressing and recruitment. She is now our Irlen Syndrome and Colorimetry Assessor having taken over from Heather Houghton who established the service more than 35 years ago.
Out of work: A rugby fan, writing and spending time with her family and dog.
